We collect certain individually identifiable data that you actively submit through the Site (“personal data”) as well as other non-individually identifiable information that we collect through cookies and other tracking technologies (“data”).
Through the Services you may purchase products, sign up for a newsletter, create an account, complete an online survey form, participate in promotions, or otherwise actively send us personal data on the Site. Such personal data may include your name, email address(es), billing address(es), delivery address(es), telephone number(s), credit card information, consumption patterns, lifestyle, and product interests.
When purchasing products through the Services, you have the option to create an account (an “Account”). If you choose to create an Account, we will collect your name, date of birth, email address and password, during the process of creating an Account.
When you order products on our Site, we will collect all information necessary to complete the transaction, including your name, credit card information, billing information and delivery information. This information may be shared with third parties who help process and fulfill your purchases.
If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply.
If you participate in one of our surveys or in a promotion on our Site, we may collect additional personal data from you in order for you to participate in such surveys or promotion.
We may also collect personal data at such other points in our Site that state that personal data is being collected.
We use personal data primarily for the purpose for which you originally provided it (for example, to sell and deliver products, to provide the requested newsletter, or the like), and for purposes of improving our products and services, market research, and profiling.
We may also use personal data to facilitate the creation of and secure your Account on our network, provide improved administration of our Site and Services; provide the Services you request and improve the quality of experience when you interact with our Site and Services.
We may use personal data to transmit direct marketing communications to you by email, although you can opt-out of receiving such communications at any time by responding to the opt-out instructions within the communication. If you opt out, we may still send you non-marketing emails.
We may also receive similar non-personally identifiable data from third parties. We use this data to provide better service to Site visitors, customize the Site based on your preferences, compile and analyze statistics and trends, to otherwise administer and improve the Site for your use, and to personalize offers.